Users will soon have a updated setting that enables them to cut down on the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform announced that it presently contains over 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This development coincides with a surge in AI content, spurred by recent content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a term for inferior, factory-style content that is typically nonsensical or surreal.
Our research shows that many people enjoy content produced via AI tools, from computer-generated images to science explainers, and we intend to offer the community the option to see more or less of that, based on their own likes,” commented a company executive.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its app tagged as AI-generated. In total, over 100 m media items are added to the platform every day, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI-generated videos they view by accessing the topic control option in the app and picking AI-made media. Further subjects that are already be adjusted under the setting cover news, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s rules mandate creators to identify lifelike artificially created content, and it forbids dangerous deepfakes of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the service will now add an artificially created tag to content created with its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This measure is intended to deter users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is also introducing a $2m awareness program for specialists and organizations to produce educational content about using AI responsibly. This initiative will benefit educational bodies specializing in educating coding and technology.
Moderation Strategy
The platform has supported its content review process, during controversy over plans to cut jobs for a large number of review team members in the UK. The company is planning to eliminate hundreds of positions in its trust and safety division in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content prior to it gets reviewed by humans. TikTok announced a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
